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Lorenzo Bennassar


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Lorenzo Bennassar



Every brand has a “why”. The single characteristic that dictates the direction that brand is heading (without it, it’s just a logo, not a brand).
My job is to help define that “why” and find the most attractive and compelling way to communicate it to the world.


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Design


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Design



Multidisciplinary Creative for Architects, Interior Designers, Scenario Designers, a Pastry Chef, a Bullfighter and all major advertising agencies.


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Online


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Online



With work featured in 14 countries from 5 continents


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Motion


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Motion



Chief Creative Officer and brand communication leader of one of the biggest online social projects yet to be funded by the European Economic Community.